Nike went all-out in equipping the Phantom GT Elite with amazing techs. It is after all the fusion of two successful silos: the Phantom VSN and VNM. The added chops delivered as expected, and soccer players are happy with the shoe's amazing grip and ball control capabilities.
For this project, the objective is to deliver precise information about the cleats using simple graphics and clean typography. Along with that, the use of eye-catching graphics on the cover and sides was strategically thought out to connect to the young target audience.
